https://www.anuragrai.ca/xplore daily 0.75 2016-11-10 https://www.anuragrai.ca/work daily 0.75 2016-04-06 https://www.anuragrai.ca/palebluedot daily 0.75 2016-11-10 https://www.anuragrai.ca/ironlung daily 0.75 2016-11-10 https://www.anuragrai.ca/portfolio daily 0.75 2018-08-13 https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1527877845407-5X0C4CQV4KS9TQXO62TJ/walmart_gif.gif portfolio - Walmart AR https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1527877845407-5X0C4CQV4KS9TQXO62TJ/walmart_gif.gif portfolio - Walmart AR https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526931078050-OZI7FN1NS6SLW5ALXPIK/explore+8.gif portfolio - XPLORE App https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526931234233-162EDJ7JLJ0DQIMZ2XG9/giphy+%282%29.gif portfolio - Animation https://www.anuragrai.ca/blog daily 0.75 2016-03-03 https://www.anuragrai.ca/works daily 1.0 2025-10-15 https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573526472786-NB31K7WRSQRV3RNTYG3B/undraw_news_go0e.png Intro - UX Evangelist In a competitive market, innovation serves a practical business purpose. It is essential to nudge individuals towards understanding user-centricity over a period of time. I have a few tricks up my sleeve which have proven effective in the past: - Design Workshops - Lunch & Learns - One-on-One sessions and more https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573526427029-1C0FK6OM04SYSJKMGF48/undraw_map_1r69.png Intro - HCD + LEAN + AGILE I have been applying Human-Centered Design (HCD) in multiple creative forms such as animation and filmmaking projects in the past. I find that Lean and Agile can be complementary add-ons in my design process. Lean helps me create efficiencies which frees up space for me to respond to new design problems. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573527594408-M2V188PEBE36W5P3U98A/undraw_collecting_fjjl.png Intro - Design Ethics In the Post-Snowden era, users are more suspicious of how your product handles data and privacy. Nefarious design practices such as building dark patterns are usually frowned upon. I am a big advocate for transparent and accessible design. I can help build these guidelines right into your Design System. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573525830184-O4QF60A3V3601URF8651/undraw_moonlight_5ksn+%281%29.png Intro - IDentify & Solve problems It can be really easy to forget a user’s pain-point or why the tech is being built in the first place. My job is to identify and frame our user’s problem clearly before exploring multiple solutions to solve it. As a UXer I am constantly shifting gears between different styles of thinking: Design Thinking, Systems Thinking etc. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573526547174-RPLRMSISPB0NEUABQ2EV/undraw_under_construction_46pa.png Intro - Design system Your users expect nothing but exceptional User Experiences. When scaling your design, the challenge becomes how you provide a consistent experience across all your platforms. It takes more than just building the User Interface. My expertise lay in getting the buy in from key stakeholders, collaboration between teams and frequent maintenance to build and scale a Design System. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/c7632494-a83e-42a3-94af-37ebdb857e48/pixel_studio_20251015_19020754.jpg Intro - Accessibility accessibility https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/97cbab13-e5be-4b3d-a03a-a75d6a6c2158/pixel_studio_20251015_18553350.jpg Intro - Enterprise UX design sysstem https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/fa72a3e7-d0a7-4ca5-9099-a58400e685d7/pixel_studio_20251015_18550092.jpg Intro - Design Lead Leading UX effort https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/a7c635a7-56f6-4f5c-9448-eae50aef1731/pixel_studio_20251015_18543993.jpg Intro - Product Strategy Agile & Design Ops https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/5bac0d97-02cd-4649-bd64-94148b0256d6/images.jpg Intro https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/562cde68-57cd-4fe8-a2b4-1820ec08c48f/CN_Railway_logo.svg.png Intro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/7c7a6a05-e500-4722-a839-a002c3c0bc0c/CanadaLife_RGB_EN.png Intro - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573928648253-UN6Y73FBI6S743NQDWQX/Horizontal1000px.jpg Intro https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573931279709-K6N5R1D88XFEU5Z7HCB9/highlight-tn.png Intro https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573931266205-YN57PNFT5HY9I46P13RT/FluxibleHeaderLogo%402x.png Intro https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573931314968-5TN45C648X9KWW54GWIO/channels4_banner.jpg Intro Money 2020, USA https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573935849574-9U1ENALCHHF41Q00KP14/410RTQezHYL._SX326_BO1%2C204%2C203%2C200_.jpg Intro - The Design of Everyday Things https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573935852950-UMFUV9EIIADT0Y8VHOP3/41-aaVMQaFL._SX329_BO1%2C204%2C203%2C200_.jpg Intro - Change By Design https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573935856666-30BSJLID34COGBC9FEGA/81qJb1LmkBL.jpg Intro - Lean UX https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573936591826-DSN54RJTHMRGXV1ZFW6S/411IJ6TIhLL._SX331_BO1%2C204%2C203%2C200_.jpg Intro - Innovation and Entrepreneurship https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573936519463-68AXODEMEWUELT4QK9L0/41RtytNpsfL._SX332_BO1%2C204%2C203%2C200_.jpg Intro - Thinking Fast and Slow https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573936523708-TNO999Y3L6XPVZKFE75I/81AhchbV1ML.jpg Intro - Man and His Symbols https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573936212766-VV9MKMXA5WCQ3LASCVF4/81QJRoGuZ%2BL.jpg Intro - Universal Methods of Design https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573936311926-9854DUY0ZS12I7MV13PM/51OrKPgO7EL._SX258_BO1%2C204%2C203%2C200_.jpg Intro - About Face: Essentials of Interaction Design https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573936477208-GPPGOE43D43CQQ7HFDIV/51oM6MDkIxL._SX258_BO1%2C204%2C203%2C200_.jpg Intro - Ten Types of Innovation https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573935860264-M40IOH8Q67YH5PYG89FF/268x0w.jpg Intro - Google Method Podcast https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573935863643-MSHLWK9CFZG6E3QJ2HPF/268x0w-2.jpg Intro - Design Huddle Podcast https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573935870133-3PZ4ZT2NI49ZXSFREFBW/image.jpg Intro - This is HCD Podcast https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573935876961-0876SY9P9F68WKV62IOE/uxpodcast-coverart.png Intro - UX Podcast https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573931296318-PSFQCLDAFRL4N021KWZQ/Communitech_CMYK.jpg Intro Communitech, Waterloo ON https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1573931323592-2OBU7L13YFKCT87QF3Y8/logo-512x512.png Intro https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578252068321-58O24WFWVTN6DJTYAXFN/Interaction+Design+Foundation Intro https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1576433689423-61XHUU6MDPBR4A5PYSVR/Picture_4_400x400.png Intro https://www.anuragrai.ca/designlibro daily 0.75 2022-06-10 https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578256917390-4A7UG2A5CCRHMOT2CO9C/FC44B1C7-FACF-46FE-B211-29CF1CD3713C.JPG Design at Libro Our cross-functional team during the journey mapping/Design Spring session. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578259016237-99621DFF1YI2XD085CBM/screencapture-xd-adobe-view-f4a682e0-4567-4794-5ca4-40d90d626d78-8297-screen-03b03906-7bdb-4480-bb4d-146d74d327a5-Bank-with-a-purpose-11-2020-01-05-16_01_48.jpg Design at Libro Updated Design https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578261223444-FSV8EVBVYU421KEPU2EW/Screen+Shot+2020-01-05+at+4.31.21+PM.png Design at Libro Product Selection tool https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578260087593-OH3BEA9LMAQIXVH89EP7/Productcard_1 Design at Libro https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578261396852-MZZYNGD822M4E18RZJFP/Screen+Shot+2020-01-05+at+4.31.48+PM.png Design at Libro FAQ accordion menu https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578260828574-CV15U6VQPF0P6IX4Z3E1/Screen+Shot+2020-01-05+at+4.30.21+PM.png Design at Libro https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578260440310-4YTR21BF5BEIXJIJLD0F/Screen+Shot+2020-01-05+at+4.33.14+PM.png Design at Libro https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578258149548-KAW3NTWGIEKRUILQL8FW/screencapture-libro-ca-personal-accounts-2020-01-05-16_01_21.png Design at Libro Current Design https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578261306764-JROS8CKU7DPQTJY8O3DA/Screen+Shot+2020-01-05+at+4.31.37+PM.png Design at Libro Information Card https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578260805198-RHUBROKCMAI14B57UMOH/Screen+Shot+2020-01-05+at+4.30.34+PM.png Design at Libro https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578261345507-FM0MUI84RZN4JG1GFB7A/Screen+Shot+2020-01-05+at+4.31.00+PM.png Design at Libro Header title card https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578855768474-XD5GED3U1A6RTLA2DJV6/Design+Sprint Design at Libro https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578858761965-4VIMOR74G002O16SPMXT/Version+1.0 Design at Libro Initial version https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578857722859-71CAWO0DFP2526BP64B9/Screen+Shot+2020-01-12+at+2.23.37+PM.png Design at Libro Version 4.0 https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578857101628-BKBSS7NXASWD51MR1NN7/Staff%27s+feedback+session Design at Libro Finding Libro’s digital identity https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578858855497-BI720Y3MF4E8L50BY1EM/Screen+Shot+2020-01-12+at+2.48.59+PM.png Design at Libro Redesign https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578858999976-WY5SISQDRYXDRTY3DQDF/Refined+version Design at Libro Refined version https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578855160894-70SGTI0VIAVH11FDJ0O1/Primary+Persona Design at Libro Primary Persona https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578857795645-D4WH65P50NZI0WQJKXGB/Version+1.0 Design at Libro Version 1.0 https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578858301728-N6V7YZ5CIH9UUPTZXQJY/Version%2B16.jpg Design at Libro https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578856361349-Q7AAM6KH0AHGG1WA7VHZ/Information+Architecture Design at Libro Information Architecture https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578857888458-EHDY1Z12GA951GKHYRWT/Version+8.0 Design at Libro Version 9.0 https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1578855200920-V33ELHWVHR4ZW5ELL0S6/Secondary+Persona Design at Libro Secondary Persona https://www.anuragrai.ca/landing daily 0.75 2018-05-11 https://www.anuragrai.ca/biocontact daily 0.75 2018-04-11 https://www.anuragrai.ca/about-me daily 0.75 2018-04-11 https://www.anuragrai.ca/about daily 0.75 2018-04-28 https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1524946352161-9ALRSV1YU77WHO5SUMJG/1.png about https://www.anuragrai.ca/xplore-1 daily 0.75 2018-08-15 https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526839440603-WAFNW3X5QHGOO8LJISC0/XPLORE+BRANDING.jpg XPLORE A FEW SCREENS FROM THE FUNCTIONAL HI-FI PROTOTYPE https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526778191043-KZPGFTLJ5B6I8RKC00FE/process.jpg XPLORE - 1. RESEARCH METHODS   Surveys | Paper Prototyping | Competitive Product Survey | Guided City Tour | Fly-on-the-wall | Shadowing | Behavioural Mapping | Secondary Research https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526600790273-8C8V15199WFH0ABFO1FP/XPLORE.gif XPLORE - Tourists Liked . . . 51% highlight of their visit was the Festival, 13% culinary, 24% included other highlights: swans, parks, river, gardens, shopping and walkability. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526790257361-GXX1AQ0OC9HEB6BBS55G/Screen+Shot+2018-05-20+at+12.23.27+AM.png XPLORE - Google Maps We leveraged the navigation functionality from Maps. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526935085755-V0IL6P8HTNMUZVXUUAQP/Screen+Shot+2018-05-20+at+12.22.23+AM.png XPLORE - Living Wine Label Scanning and AR interactivity was inspired by the aforementioned app. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526602421476-TF5TK2RROU20J26X8WR4/xplore+5.gif XPLORE - 3. Our Challenge Primary and secondary research identified way-finding and lack of digital touch-points with small businesses as major pain points for tourists. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526785125590-BOS8L76ADTL97J2BRH4X/IMG_20171114_180545.jpg XPLORE - DESIGN THINKING Our team employed the Design Thinking framework to ideate possible solutions to our challenge. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526784630117-RISKQQE43L83QO9FB2XS/image-asset.png XPLORE - AMANDA We saw Stratford through the eyes of our primary user archetype: a tourist named Amanda. We wanted her to have the most ideal experience finding her way around Stratford to get to the theatre, restaurants, parks, etc. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526604420162-1A66LOV7RV5RG7TN67TU/image-asset.gif XPLORE - A way-finding solution to support tourism in Stratford, Ontario. CHALLENGE: How might we make way-finding convenient while also supporting local businesses in Stratford Ontario? https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526276343577-SLWKVVHBYP9ALDRWCC1S/Stratford-8-bit_new.gif XPLORE - ABOUT STRATFORD n 2016, Tourism to Stratford generated over $26 million. That year, over 1 million tourists visited Stratford, a city of 31,053. Stratford’s economy is highly reliant on Tourism. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526790272553-RYYAMN0W5KQOB4KNV1PY/image-asset.png XPLORE - Pokèmon Go Xplore's core functionality and gamification aspect was heavily influenced by Pokémon Go. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526784292021-XGI8BIBRB952FC9BG36Y/image-asset.jpeg XPLORE - Fly on the wall I collected and documented primary data on tourists at a tourist spot in Stratford through the fly-on-the-wall method. This brochure summarizes my findings which helped us build XPLORE. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526779875763-MIRAPSSCU0E7IWHX34HC/image-asset.jpeg XPLORE Final project for Digital Media Solutions I class conducted by Prof. Jessica Thompson at University of Waterloo https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526603522954-CQH3WKYZ2E9358A8RGXV/image-asset.gif XPLORE - 7. Our Solution XPLORE STRATFORD: knows the user and their schedule. It crafts a personalized tour for the user based on the information from their email, social media and the time they’re going to spend in Stratford. It keeps the information safe with the help of XPLORE algorithm. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526601607888-9V28XPFNIUDDFB09TI5Z/xplore_3.gif XPLORE - Tourists Disliked. . . Tourists needed more information related to distances between attractions, and local wayfinding. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526838631961-YDEQFU4TX532GN7SBVZ4/image-asset.png XPLORE - About XPLORE For the benefit of user experience, we gamified the whole experience. All the scan-able places or the hotspots within the city will appear on the map. Our users will travel to each location and scan the icon. Users in Stratford are guided from site to site by Stratford’s famous former resident, Thomas Edison. improves tourist wayfinding by giving them location based data about the food and services around them. Encouraging foot-traffic throughout Stratford will help small and medium sized businesses to gain awareness, and will help the users explore Stratford. Scanning any place or object would give the user certain XPLORECOINS. Stratcoins can be redeemed at our partner stores in Stratford like RHEO THOMPSON’S. (ICONS from flaticon.com) https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526604570233-24ASXIH6EXP8RVZXTSIB/Screen+Shot+2018-05-17+at+8.48.52+PM.png XPLORE - XPLORECOINS Rheo Thompson's Chocolates, Stratford https://www.anuragrai.ca/walmart-ar daily 0.75 2018-05-11 https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526070582968-K3JAPMMHXIFG3HPRL2NW/WALMART+AR.jpg Walmart AR AR based in-store navigation and self-checkout on mobile devices and AR glasses. https://www.anuragrai.ca/walmartar daily 0.75 2018-09-24 https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1533934609736-IWW1T4NZA874CLESSZAH/image-asset.png Walmart page - FEEDBACK AND LEARNINGS o The project wasn't a 100% success in terms of reaching the objectives but the takeaways have been invaluable. That has to be the primary objective of any academic project in my opinion. o We gave ourselves freedom to diverge as much as we could while ideating. The reason we chose to step away from screen based solution was to see what the principles of UX and Visual Design would mean in an Augmented Reality based solution. It was an experiment, yes. A successful experiment! o I personally realized the meaning of empathetic and user-centric design while user testing. Our prototype relied heavily on user's imagination to be able to conjure up messages, prompts, other graphical elements, to be able to use a completely new hardware which they weren't aware of (AR Glasses). I watched them struggle (and thought I'd fail the course). Our aim was to make their experience at Walmart convenient and better, not the opposite. o In theory, our solution was ideal but perhaps, we needed to wait a couple of years more for AR Technology and prototyping tools to evolve. o Our research indicated most of walmart's customers came from canadian middle class or lower middle class and considering the high initial investment for the implementation of aR Tech I feel a premium store like zehr's or sobey's would have been a better choice instead. o At the end, our team passed the course with an impressive grade. Our vision was appreciated by peers and professor equally. As I work on interactive media/UX based projects in future, I'll always have learnings from this project with me for the rest of my professional career. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1527877638097-7MLUIUY3GIE30W8YWQD5/walmart_gif.gif Walmart page - Walmart AR Mixed reality solution for in-store navigation and self-checkout. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526598016269-IG58RAZOG0W2F2GYI7LN/AR+ILLUSTRATION.jpg Walmart page Created by Anurag Rai https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526167662528-YGN1B4291CGXEQO2KKV5/Screen+Shot+2018-05-12+at+7.23.27+PM.png Walmart page - Interviews We clustered interviews based on the problems customers were facing. Later, I brought in insights from my observations which corroborated with a particular customer behaviour. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526170293681-O9QZV627VR35T78D69PC/Screen+Shot+2018-05-12+at+8.08.21+PM.png Walmart page - Hi-Fi Mobile Interface I assisted Charen in creating UI elements and interface for when the user puts on AR Glasses. I kept in mind to make the user familiar with the glasses through textual and illustrative instructions on our mobile interface by designing Splash Screens and providing contextual information. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526167296608-SPK9J53G8PUQJ7KAH1E0/11.jpg Walmart page https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1535314965671-KDVQ7I85FBRENPI320UG/interaction_1.gif Walmart page - Hover Caption Hover Caption https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526168794851-JOAB16RKLEEYUGE85CU5/Screen+Shot+2018-05-12+at+7.45.59+PM.png Walmart page - PERSONA Based on the the primary identified key group. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1535317258769-H7Y9423USF14UOB22YUH/Untitled-1.jpg Walmart page - Tools Walmart AR was made possible by the following tools. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526168129759-Q3QZHDIXKZC4YJI9HI3K/Screen+Shot+2018-05-12+at+7.35.11+PM.png Walmart page https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526169418584-BQ506EBG1NT1D1Y2UIT1/Screen+Shot+2018-05-12+at+7.56.39+PM.png Walmart page - $100 Test Our team came up with more than 12 possible solutions. Which were boiled down to two through $100 test selection method. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1535314889046-84VKGJEK6XZSQO78BFGE/Interaction+2.gif Walmart page - Toggle Glasses/Camera Toggle between Glasses and AR https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526167887100-4CFBUFNESENYYOG7KMFU/Screen+Shot+2018-05-12+at+7.23.43+PM.png Walmart page - UX Mapping I gathered the data from interviews and observations to map out individual customers' experience. With inputs from my colleagues I was able to find a trend in pain points for customers during their shopping experience. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526168540390-21HGA32OBFO9FDLPV2A7/image-asset.jpeg Walmart page - Target Customers Highlighted in blue was the target market I identified because they made up about 75% of the customers we had the data on. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1535318219961-SMNZP5C54COOU9IB5P0X/wamalrt%5Bt.jpg Walmart page https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1535745665258-XXBJOCOTJRDWETC2GG2J/giphy+%283%29.gif Walmart page - Splash Screens Motion Designed Splash Screens to Onboard the user. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526275392965-BX40R28F92ICHQMQWQUI/Untitled-1.jpg Walmart page Final project for User Experience Design class conducted by Prof. Lennart Nacke @ University of Waterloo https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526169590081-DBH08RC6SW5UFWC3NLSN/Screen+Shot+2018-05-12+at+7.59.23+PM.png Walmart page - RITE I employed Rapid Iterative Testing & Evaluation method to test the AR based Lo-Fi solution. To simulate Augmented Reality with the tester I used the Wizard of Oz method by using placards with text and pointers on floor to navigate the user to the desired product. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526169130178-LLBLMMWCNKB1N93XRL17/Screen+Shot+2018-05-12+at+7.50.19+PM.png Walmart page - Red Routes Christabelle and I identified the key tasks by generating user stories based on our persona. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1526169987774-L0478POH4X4ZZ731K8LB/Screen+Shot+2018-05-12+at+8.05.58+PM.png Walmart page - MID-FI Design Sketch I was responsible for creating a Mid-Fi design sketch after going through Lo-Fi iterations and before Charen assembled the Hi-Fi prototype. https://www.anuragrai.ca/libro daily 0.75 2019-11-12 https://www.anuragrai.ca/visuals daily 0.75 2020-01-06 https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1574747022173-6BYEEBBESPKUVKY5NRNH/Screen+Shot+2018-02-01+at+11.59.17+PM.png Visuals https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1574746214092-Y564LTLOOM7EZC18QB4K/London_Spring.gif Visuals https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1574746562892-JFUXKWX4B0CKKASOQ6EI/giphy+%282%29.gif Visuals https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1574746488911-K5NOX4Z4OH6E555Z7CGI/fall.gif Visuals https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1574745217942-J9LM5CMH1E9ISR4ZBL24/giphy.gif Visuals https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1574746141329-FDZUY1R2WV9UU6UQPC8I/Screen+Shot+2018-07-22+at+1.06.53+AM.jpg Visuals https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1574745131602-5ZQSHQE3KAJQPE4HBYNI/Stratford-8-bit_new.gif Visuals https://www.anuragrai.ca/librocu daily 0.75 2020-06-05 https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1576444851273-A8S3P8Q9UT4AVSLJ6QXL/Screen+Shot+2019-12-15+at+4.05.17+PM.png LibroCU - accomplishments One of the many Lo-Fi concepts we explored while revamping the web experience at Libro. https://images.squarespace-cdn.com/content/v1/5ace7b269f87706df4627e3f/1576445022544-03XGG8169IT3PBTELAJN/the+team LibroCU - The digital team I facilitated a multi-day journey mapping session with a cross-functional team